Friday, 20 November 2015 21:39

Process Automation

Every year, we have this practice of doing surveys about our clients' and contacts' businesses. We ask them simple questions about the future of their business at a technology perspective and how they think technology will change their industry. There is a reason we did so - a digital tsunami is brewing.

Failure to anticipate or react to competition, technology, strategy or other changes in the marketplace is one of the main cause why many business fails even after running for many years.

When we were doing a research for the service industry, i asked SPA or Hair Salon owners this question, "How do you think your customers will engage you in 5 years time". The answer - Some of the managers have not thought about it. Some said Facebook. So i asked, what if 30 customers are trying to engage you in facebook? how would you coordinate, schedule the therapist, are you available past midnight to take in orders? etc. Clearly there weren't any thought process given in the business process.

Imagine trying to cater to a young, trendy crowd in a community like Singapore where the population is aging. It won’t be long before you find yourself in trouble and tough to catch up.

Published in Website Development